Independent property advisor and commentator

Are auctions becoming more mainstream
Ed Mead // 3rd February 2017

Are auctions becoming more mainstream

You’re stressed – sellers are on the phone, their contracts are nearing the end of their term with the best selling period just round the corner. What do you do?

Spring is coming, loads of buyers/tenants are demanding viewings – but most want them at times your negs struggle with and one is ill anyway. What do you do?

With sellers you can plead for more time, hopefully at a reduced price, or you can suggest a multiple agency to keep you in the game. Otherwise your choices are limited.

This week I’ve been hugely impressed with one outfit that offers agents another chance with recalcitrant sellers. There are many good auction companies out there, but IAM sold seem to offer a genuine bespoke solution for agents who don’t have the infrastructure or inclination to put one in place.

Their MD, Jamie Cooke – a live wire and out of necessity something of a control freak – wants agents to be able to hand over these instructions and sit back as they do the rest.

In only seven years his company now sells the second highest number of lots by transaction in the UK – impressive.

Perhaps at last, auctions will start to become a more reasonable solution earlier in the sales process and stop being seen as the last chance saloon. From what I’ve seen, they deserve a fresh look.

As my own firm Viewber approaches 1,000 viewings, agent sign-ups are increasing rapidly with almost 50 – some national, others high end – using or trialling the service to back up their negotiators.

Feedback from the industry is that buyers’ and tenants’ expectations of being able to do what they want when they want are creating challenges.

I remember clearly from my days as a negotiator that we’d rate how serious someone was as a buyer by whether they’d take time off to do viewings – but in those days they’d only be talking to a few local agents on the phone and bosses were more lenient about taking time off.

Those days have changed and if you won’t show it they’ll move on to something else, such is the pace of new prospects dropping in their inbox. Solving that issue saves a lot of headaches, it seems.

Bottom line is that there are options out there to allow agents to do more with what they have, both for sellers/landlords and buyers/tenants – and outsourcing an auction function or viewings are merely two of them.

easyProperty and the Guild, hitting the sweet spot

easyProperty and the Guild, hitting the sweet spot

Will the EasyProperty Guild deal hit the sweet spot for the future

8th June 2017 read more
Estate agents and Stoicism - obvious bedfellows

Estate agents and Stoicism - obvious bedfellows

Does what's stopping agents progressing show them the way...yes, if they so choose.

24th May 2017 read more
Rightmove asking vs ONS sales prices differ - why

Rightmove asking vs ONS sales prices differ - why

PIE article on why AV asking prices on RM and sales prices ONS differ SO much.

5th May 2017 read more

Got a question?

If you wish to have your question answered, please visit the 'contact me' page by clicking the button below.

contact me

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies. You can find out how we use cookies here.